Southwest Airlines Social Media Strategy

I was browsing the internet and saw this pretty interesting blog that talks about the Southwest Airlines Social Media campaign that was launched last month.
In the blog, it talks about how Southwest Airline uses Facebook and Tweeter to gain public awareness and how they manage the campaign with only five people. It is a pretty interesting story that I think it worth to take a look.

http://www.business-strategy-innovation.com/wordpress/2011/02/southwest-airlines-social-media-strategy/

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One response to “Southwest Airlines Social Media Strategy

  1. Pretty cool social media going on at Southwest Airlines. Its amazing how much work can be done by 5 people. Kudos to the Southwest Airlines social media team.

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